Our Practice in Wake Forest

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Eye Care Focused on You 

At our practice, everything we do is focused on you. From the moment you walk in our doors, through each step of your eye care experience, our goal is to provide you with high-quality service completely tailored to you. 

Book an appointment today to experience the difference that healthy vision can make in your life!

Our Mission

Our entire team of doctors, technicians, and support staff strives to deliver a wonderful experience.

Meet Our Doctors

J. Craig Swaim, OD

Dr. Swaim opened his first eye care center at Crabtree Valley Mall in 1982. He then opened Wake Forest Eye Care Center on August 16, 2003, where he’s committed to providing quality, comprehensive, and technology-driven eye care to the Wake Forest community and the surrounding areas. He also serves on the Advisory Board for the School of Opticianry at Durham Technical Institute.

Dr. Swaim serves on the Advisory Board for the School of Opticianry at Durham Technical Institute.

Dr. Swaim has twin sons, Andrew, who serves in the US Navy Special Forces division, and Bradley, who has also attended the prestigious Southern College of Optometry and will be joining the practice.

Undergraduate School:

Bachelor Of Business Administration, Wake Forest University

Graduate School:

Doctor of Optometry, Southern College of Optometry, Memphis, TN

Finishing second in his graduating class.

Professional Organizations:

  • American Optometric Association
  • North Carolina State Optometric Society

Military Service: 

  • US Army


  • Prescription contact lenses and glasses
  • Ocular disease and disorder treatment
  • Diagnosing and managing diabetic retinopathy
  • Macular degeneration management
  • Glaucoma management with pre- and post-op care 
  • Cataract management with pre- and post-op care
  • Dry eye management
  • Foreign body removal
  • Corneal abrasion treatment
  • Eye injuries


  • Certified by the National Board of Examiners for ocular disease management
  • Certified in NC for diagnosing & treating eye conditions with pharmaceuticals

Our Location

Wanna see what
we’re all about?

Our practice is located on Retail Drive by the Chick-fil-A, next to Capital Boulevard off of HWY 98. There is a parking available in the lot directly in front of our practice.

Our Address

  • 11724 Retail Dr
  • Wake Forest, NC 27587

Contact Us

Hours Of Operation

  • Monday: 8:45 AM 5:30 PM
  • Tuesday: 8:45 AM 5:30 PM
  • Wednesday: 8:45 AM 5:30 PM
  • Thursday: 8:45 AM 5:30 PM
  • Friday: 8:45 AM 5:30 PM
  • Saturday: 9:00 AM 12:00 PM
  • Sunday: Closed

Our Testimonials

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